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North Shore Eye Health and Wellness Blog

Learn more about optometry care in our blog!

Protecting Your Eyes from Digital Screens

Some of the most common effects of digital screen use include dry eyes, blurred vision, eye pain, frequent headaches, and sleep disorders. These may not sound too serious, but they can have a negative impact on our ability to live a life that is as full and active as possible. Fortunately, there are a variety of things that we can do to help ensure that our digital devices don’t affect our long term vision. 


Pediatric Eye Exams: What to Expect at Your Child’s First Exam

Eye examinations are an invaluable piece to your child’s overall health and wellbeing. At North Shore Eye Health and Wellness in Cedarburg, WI, we recommend that children receive their first eye exam between 6-12mos of age, then again at 2-3 years of age, and receive annual eye examinations while going to school.  Dr. Kyle Ross is a proud member of the InfantSEE program, a federally sponsored initiative to provide FREE eye health evaluation to infants between 6-12 months of age. These early eye examinations are key to detecting any potential issues that can impact the visual development of your child.  If your child is going to see an eye doctor, you might wonder what you should expect at their first eye exam. Here is a brief summary on what to expect at your child’s first, pediatric eye exam:


#EyeOpeners -- Digital Screen Time rules to live by

Questions on how much screen time your child should be exposed to? Curious on how to reign it in? Dr. Ross has some simple tips and recommendations to get your


UPCOMING EVENT: Top 10 Things You Need to Know About Corneal Refractive Therapy (CRT)

Join Dr. Ross for our first ever Facebook LIVE event on Wednesday, August 8th @ 7pm! He will be discussing the role of Corneal Refractive Therapy in treating the growing


#EyeOpeners - Vision By Design

Are you or your children near-sighted? Are your eyes changing every year, getting weaker and weaker? Stop the madness! Join Dr. Ross in the fight against the myopia epidemic! Find


#EyeOpeners -- BlephEx

Congrats to Lori, Rebecca, and Jules for obtaining their certifications as Lid Hygienists! Watch and listen to our team describe this great treatment for people who are suffering from red, burning,


#EyeOpeners -- Infant Exam 101

Dr. Ross demonstrates the key aspects to an InfantSee exam, with a little help from Charlie!


#EyeOpeners -- Intro to Myopia Control

The development of myopia, or near-sightedness, is increasing at an alarming rate. By 2050, 50% of the world's population will be near-sighted! In the past, we simply prescribed


#EyeOpeners -- Award for Dr Ross!

Dr. Ross has received the 2016 Young Optometrist of the Year Award for the State of Wisconsin! Thank you to everyone who has supported our clinic from the day we


#EyeOpeners -- Blue Light!

This month I am introducing the topic of "Blue Light." Given the digital revolution and the dramatic shift in time spent on digital devices over the past 2-3 years,


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