Blog

The development of myopia, or near-sightedness, is increasing at an alarming rate. By 2050, 50% of the world's population will be near-sighted! In the past, we simply prescribed

This month's video blog topic is using Corneal Refractive Therapy to slow down the progression of near-sightedness in children. Watch the video below and check out our Myopia Control

Corneal Refractive Therapy is a revolutionary way for correcting near-sightedness. By designing a custom fit, corneal mold to be slept in every night, corneal refractive therapy allows for 20/20 vision upon waking. Better yet, it is proven to significantly reduce the progression of near-sightedness! Watch the video below to find out who the best candidates are.

Dr. Ross was asked to lecture at the Wisconsin Athletic Trainer Association's annual convention. Find out what he talked to them about!

I am starting a new series of #EyeOpeners, using our new baby Charlotte as a way of promoting infant eye health. Over the next few months, we will talk

This month I am introducing the topic of "Blue Light." Given the digital revolution and the dramatic shift in time spent on digital devices over the past 2-3 years,

Dr. Ross and baby Charlie are back to discuss visual development in infants!

Find out the importance of a dilated eye exam for patients who have Diabetes and how to keep your eyes healthy and protected, from this potentially blinding condition

Back to school -- do not forget to cross off one of the most important items on your back to school checklist -- Get an Eye Exam! 80% of

Dr. Ross has received the 2016 Young Optometrist of the Year Award for the State of Wisconsin! Thank you to everyone who has supported our clinic from the day we