Blog

Dr. Ross demonstrates the key aspects to an InfantSee exam, with a little help from Charlie!

The development of myopia, or near-sightedness, is increasing at an alarming rate. By 2050, 50% of the world's population will be near-sighted! In the past, we simply prescribed

Dr. Ross has received the 2016 Young Optometrist of the Year Award for the State of Wisconsin! Thank you to everyone who has supported our clinic from the day we

This month I am introducing the topic of "Blue Light." Given the digital revolution and the dramatic shift in time spent on digital devices over the past 2-3 years,

Find out the importance of a dilated eye exam for patients who have Diabetes and how to keep your eyes healthy and protected, from this potentially blinding condition

This month's #EyeOpeners discusses an important topic. UV radiation. Are you doing what you should be to protect you and your children's eyes from harmful UV radiation?

Join Dr. Ross and Charlie as they discuss 3 common ocular health issues with babies -- a perfect gift of knowledge for Dad on his special day.

Back to school -- do not forget to cross off one of the most important items on your back to school checklist -- Get an Eye Exam! 80% of

Is your Eye Doctor discussing and prescribing the newest lens technology to protect your eyes from high energy, visible light? The world has changed and digital devices are here

I am starting a new series of #EyeOpeners, using our new baby Charlotte as a way of promoting infant eye health. Over the next few months, we will talk