child in glasses

Vision Therapy

Vision Therapy FAQ


Vision is so much more than simply seeing 20/20. We depend on our eyes to not only see clearly but also to work together as a team and to process the visual world. This requires coordination between the eyes, the visual pathway, and the brain. Sometimes, our eyes see perfectly but our visual system is not functioning at the highest level because there is an issue with visual efficiency and/or visual processing.

This is where vision therapy can significantly impact our lives! Vision therapy is a form of physical therapy used on the eyes and brain. It can assist in a number of different circumstances, such as:

Learning Disabilities - poor tracking, fixation, focusing, eye teaming, and visualization and processing skills can all lead to learning difficulties. Did you know that up to 80% of what children learn comes directly from their visual processing?

Special Populations - vision therapy is used to treat a number of neurological issues that can affect visual processing in the brain. These include strokes, concussion/traumatic brain injuries, whiplash, developmental delays, multiple sclerosis, and many others.

Crossed Eyes(Strabismus) and Lazy Eye (Amblyopia) - Vision therapy can be used in combination with surgery to assist with the treatment of eye turns/crossed eyes. Sometimes, surgical intervention can even be avoided! Vision therapy works best on these conditions if they are identified at an early age (importance of InfantSEE eye exam!) but we can achieve results for patients of any age.

So how will you know if you or your child needs Vision Therapy? This can be one of the most challenging aspects because children often do not verbalize the struggles they are having, simply because they have no baseline for how their eyes should work.

Click Here to review some common signs/symptoms that you or your child may be struggling with visual efficiency or visual processing.

The best way to find out if you or your child needs vision therapy is to take them to your eye doctor for a comprehensive eye health and vision exam. Unfortunately, school screenings typically do not screen for visual efficiency or visual processing issues. Further, not all doctors are comfortable performing specific assessments in this area. So make sure you ask your doctor about this area or mention that you are having these specific concerns so that they can direct you to a doctor who specializes in this field.
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The following video is a short but wonderful look into the importance of vision and learning, as well as some of the most common binocular vision disorders. Check it out, it is worth it!



​​​​​​​​​​​​​​Enrollment and Fees

child in glasses


​​​​​​​Enrolling in Our Visual Efficiency Clinic

Our Visual Efficiency Clinic is designed to provide the opportunity for people to improve their academic or work success, sports performance and increase vision as it relates to confidence. To obtain the best results, a commitment of time, patience and consistent follow-through are important for the success of this program.

Vision Therapy is similar to Physical Therapy for your eyes. Dr. Ross will develop an individualized, targeted Vision Therapy Plan and will either order an In-Office Program or set you or your child up with an at Home Program. Based off of the diagnosis, a combination of techniques will be prescribed, utilizing a variety of specialized and/or medical equipment, such as:

  • Corrective lenses

  • Therapeutic lenses

  • Prism lenses

  • Optical filters

  • Occluders or eye patches

  • Electronic targets with timing mechanisms

  • Computer Software

  • Balance boards or vestibular devices

  • Visual-motor-sensory integration training devices


The first step in any Vision Therapy program is a comprehensive vision examination. Once completed, we will then order a Visual Efficiency Evaluation which looks at how effectively and efficiently you are using your eyes as a team and processing your visual information. Following these thorough evaluations, we can advise you as to whether Vision Therapy would be the appropriate treatment.


Our Visual Efficiency Clinic offers a treatment plan requiring a number of office visits and ‘homework’ that typically ranges for several weeks. Effective therapy requires visual skills to be developed until they are integrated with other systems and become automatic, enabling individuals to achieve their full potential.


Visual Efficiency Evaluations are a clinic hour (50 minutes long). In Office Therapy appointments will consist of 40 minutes of In-Office therapy and 10 minutes of Home Therapy instruction.


To further assist with the Home Vision therapy, we have teamed with Eye Carrot to offer the Binovi Platform -- a fully integrated vision therapy program from the comfort of your own tablet/computer. With Binovi, Dr. Ross is able to design an individualized treatment plan, provide equipment and instructional videos, as well as track his patient's progress through the application. We are very excited to be able to offer such great instructional and highly effective technology for our patients!



Fees and Insurance

Unfortunately, Vision Therapy services are not often covered by insurance. We do make an effort to coordinate benefits for items that are typically covered, along with non-coverable services. Therefore, we have divided Vision Therapy services into 2 components: Medical (billed to insurance) and Therapeutic (not billed to insurance).

  • We are happy to bill the insurance for you on your behalf for the medical portion. In some instances, medical insurance will not cover these specialized visits. As such, we cannot guarantee your insurance will cover any charge. All services not submitted to insurance are paid for at the time of service. The therapeutic portion is paid out of pocket at the time of service.

  • Vision Efficiency Evaluation appointments are $160.00 per session ($80 medical and $80 Therapeutic).

  • In Office Vision Therapy appointments are $125.00 per session ($50 medical and $75 Therapeutic). It does not include any charges that may be incurred due to rental, loss or breakage of vision therapy equipment. At Home Therapy consists of an up-front fee for the program design, all equipment and access to the application, and 3-4 progress evaluations with Dr. Ross. Price varies from individual to individual but the at home cost is generally about 50% of the in-office price, due to more expectations being placed on the patient for their own success.

  • We are happy to utilize a credit card number on file for your convenience.

  • Cash, Check, Credit (Visa, Discover, MasterCard), or Care Credit, we also accept HSA and Flex Ben Accounts.



​​​​​​​Arrival Times and Follow Up Visits

Vision Therapy Sessions are typically booked in 8-16 week blocks. As such, it is important that you remain in contact with us at all times regarding potential cancellations or late arrivals. If you arrive after your scheduled appointment time, we will do our best to accommodate however, we will likely need to offer another appointment time. If you are unable to attend the visits as scheduled, we will gladly work with you to coordinate a better time. However, if you fail to show up for your scheduled appointments, without notification, we reserve the right to withdraw you or your child from the program.

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